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Website Showcase

Crystal Point Consulting brings the expertise needed to help business owners achieve their website goals. A few examples from our wide variety of clients:

Goal: Lufkin Strategic Procurement, a consulting firm to catalog and magazine publishers and printers, wanted to have their site found through the search engines to generate prospects.

Solution: We rebuilt their website to be search engine friendly. The website statistics are analyzed quarterly so we can make changes and recommendations as indicated.

Features:

• An impressive client list and testimonials to solidify credibility
• A list of projects completed that demonstrate the bottom-line value of the services offered
• Articles to provide additional information for visitors and the search engines

Goal: McCollum Photography, a firm that sells photographs taken around the world, wanted an artistic website that they can add to as they expand their collection.

Solution: We built their website with the photos organized into galleries and provided website maintenance training and follow-up support.

Features:

• A design that automatically frames their stunning  photos
• A list of upcoming showing and art fairs, so visitors can see the prints in person
• Awards and comments they have received to add to the photos' desirability

Goal: Compass Health & Safety, a health and safety consulting firm, wanted to educate visitors on the need for their services.

Solution: We designed and developed a new website based on their logo and content.

Features:

• Numerous photos that illustrate related benefits or issues
• Sidebar facts to inform readers about the impact of health and safety issues
• Articles and website links to provide added value to visitors as well as demonstrate subject matter expertise

Goal: Melody'service wanted a fresh look for their pubic relations / marketing communications firm.

Solution: We created an eye-catching design to match their new logo, developed the supporting code, and poured the existing website content into it.

Features:

• Case studies that detail the results her campaigns have brought to clients
• An impressive client list, awards won, and media hits 
• A website that is attractive, easy to use, and cost-effective to expand and maintain

Goal: Filmquest, an industrial supplier of polyester film, wanted to leverage competitive intelligence to create a website improvement plan.

Solution: Crystal Point Consulting analyzed this website against its top competitors. We developed a list of potential site enhancements and are implementing them on a priority basis.

Features:

• Comprehensive homepage content and examples to explain a complex product line
• Technical specifications for knowledgeable visitors as well as a glossary of industry terms for those new to the industry
• Calculators and tables to help visitors size their orders
• A downloadable credit application form to speed up the sales cycle

Goal: Literacy Chicago, a non-profit literacy organization, wanted to increase involvement by donors and volunteers.

Solution: Crystal Point Consulting managed this website redevelopment project and supported the content, design, and technical teams.

Features:

• Strong written content and photos to help visitors understand the need to get involved
• A design that matches their other marketing materials for a consistent messsage
• The ability to post publications online, which saves money that can be spent on programs

Goal: Swan Property Development, a condominium builder, wanted to help visitors choose one of their condos.

Solution: We created a website that speaks to their upscale market and maintain this site as new buildings go up and sales occur.

Features:

• Persuasive images of typical condo features and quotes from happy customers
• Prices and floor plans for every available condo
• Yahoo Maps with driving directions to each of their properties to make it easy for visitors find them

Client: Institute for Management Consultants Chicagoland wanted to attract more members and increase participation in organizational activities.

Solution: We rebuilt their website to rave reviews and provide maintenance services and quarterly analysis reports.

Features:

• Individual member web pages so visitors can find consultants' areas of specialization
• Photos of member events to show the flavor of the organization and add a personal touch to the pages
• A design that was duplicated on their email service provider to provide a consistent look to their marketing

Goal: D & B Power Associates, a power protection firm, wanted to help prospects find the right power protection for their equipment.

Solution: We rebuilt their website organized around their seven product lines.

Features:

• A techie design to appeal to their target audience
• A Goal/Solution Products page to help visitors find what they are looking for
• Equipment specifications for their knowledgeable audience members

Goal: CFO-Pro, a finance consulting firm, wanted to attract new clients for virtual CFO services and business presentations.

Solution: We rebuilt this website based on their existing design, edited the content, and expanded the number of service pages.

Features:

• Visitor-centric content targeted to CEOs
• Services pages with leading questions at the top to spark visitor interest
• Flyers matched to the Services and Presentations pages for online/offline availability and consistency
• Audio recordings of client testimonials mixed with written ones

Goal: O'Connor Design, a graphic design firm, wanted to update their website and showcase their style, capabilities, and completed projects.

Solution: Crystal Point Consulting developed a new website from a design they created.

Features:

• A sophisticated, unique look that still loads fast
• An impressive client list and quotes from satisfied customers
• Photos and case studies explaining their approach to a variety of design projects

Goal: Technology Decisions, a technology consulting firm, wanted to educate visitors about their services.

Solution: We rebuilt this website and maintain it as the firm (and technology) grows and changes.

Features:

• A dynamic experience page with revolving logos of clients sorted by industry
• A "Why Choose Us" page to make plain the value this firm brings to its clients
• Long pages shortened through the use of in-page scroll bars and expansion buttons
• A Site Map for easy access to sub-pages and search engine indexing

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